Eight Months of Click Fraud in Oregon from ClickZ is a short case study on a merchant discovering $200-$300 in what he felt were fraudulent clicks over an eight month period. Overture issued a 95 percent refund after documentation was provided. Google contested some of the charge allegations and only refunded 50 percent. FYI, clickfraud detection and prevention is the topic of our Auditing Paid Listings & Clickfraud Issues panel at Search Engine Strategies Chicago this week. And for more on the topic, see also my past blog post Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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