Eight Months of Click Fraud in Oregon from ClickZ is a short case study on a merchant discovering $200-$300 in what he felt were fraudulent clicks over an eight month period. Overture issued a 95 percent refund after documentation was provided. Google contested some of the charge allegations and only refunded 50 percent. FYI, clickfraud detection and prevention is the topic of our Auditing Paid Listings & Clickfraud Issues panel at Search Engine Strategies Chicago this week. And for more on the topic, see also my past blog post Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!