Eight Months of Click Fraud in Oregon from ClickZ is a short case study on a merchant discovering $200-$300 in what he felt were fraudulent clicks over an eight month period. Overture issued a 95 percent refund after documentation was provided. Google contested some of the charge allegations and only refunded 50 percent. FYI, clickfraud detection and prevention is the topic of our Auditing Paid Listings & Clickfraud Issues panel at Search Engine Strategies Chicago this week. And for more on the topic, see also my past blog post Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.