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Referrals to Shopping Sites and Popular Search Terms

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Two articles out today highlighting new numbers from Hitwise

First, AuctionBytes reports about new Hitwise stats about search engine referrals to shopping and classified sites.

...the market share of all U.S. visits to Shopping and Classifieds sites reached their highest weekly levels during the week ending Dec. 11, 2004, reaching 9.73 percent. The week's level broke the prior record set Thanksgiving week 2004 at 9.72 percent. Specifically, Google contributed 4.26 percent of visits to shopping sites last week, while Yahoo! Search contributed 2.24 percent and MSN Search 0.54 percent.

Second, MediaPost has Hitwise "most popular search term" info for the week ending December 4.

Hitwise data reveals that 86.7 percent of the top 500 unique search terms for the week ending Dec. 4 were related to corporate brands such as eBay and Wal-Mart. Nearly 11 percent of the top search terms related to generic products, such as sporting goods and furniture, followed by 2.5 percent for branded products like "Nintendo DS" and "PlayStation 2."


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