"We'll see the monetization of paid feeds with advertising, as RSS-focused metrics and analytics tools emerge," said Chris Sherman, associate editor of Search Engine Watch.
Comments from Yahoo's Jeremy Zawodny, Ask.com's Micheal Palka, and MSN's Justin Osmer are included in the article.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.