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Yahoo and Verity Announce Partnership

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Some news that spans the enterprise and web search worlds. It's also another example of the increasing importance of federated search tools.

Yahoo! and Verity are partnering to create an application called Verity Enterprise Web Search. Web results will also contain sponsored listings. Verity will share the revenue from the sponsored links with Yahoo.

...with a single query - simultaneously search the high-value information in internal repositories as well as all of the relevant Web content indexed by Yahoo! Search...Search results from internal content repositories and the Web are merged and ranked for relevance, eliminating the need to submit multiple queries to internal sources and public search engines, then manually assimilating results to put the information into perspective.

More in the news release and this eWeek story.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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