SEO News
Search

Second-Tier Engines Provide Low-Priced Leads

by , Comments

Brian Morrisey at DM News writes that although second-tier engines don't get the traffic Google and Yahoo offer, they do provide low-priced leads.

"As massive as Google and Overture are ... they have a finite amount of inventory," Peter Hershberg, managing partner at search marketing firm Reprise Media, New York, said during a Search Engine Strategies panel covering alternative search ad programs."


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus