Brian Morrisey at DM News writes that although second-tier engines don't get the traffic Google and Yahoo offer, they do provide low-priced leads.
"As massive as Google and Overture are ... they have a finite amount of inventory," Peter Hershberg, managing partner at search marketing firm Reprise Media, New York, said during a Search Engine Strategies panel covering alternative search ad programs."
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!