We all know that we can't believe everything we read on the web—but what happens when a reliable search engine (like Google) serves up a number one result from a reliable publisher (like the U.S. Government) that's out of date and inaccurate? Or when a bogus press release turns up in search results above more trustworthy information?
Today's SearchDay article, A Skeptic's Guide to Internet Research, reviews a new book by online research guru Bob Berkman that offers strategies and tactics for dealing with the challenges faced by anyone trying to ferret out reliable information online. The book is packed with tips and techniques distilled from Berkman's years of experience, both as a searcher and as editor of The Information Advisor newsletter.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!