We all know that we can't believe everything we read on the web—but what happens when a reliable search engine (like Google) serves up a number one result from a reliable publisher (like the U.S. Government) that's out of date and inaccurate? Or when a bogus press release turns up in search results above more trustworthy information?
Today's SearchDay article, A Skeptic's Guide to Internet Research, reviews a new book by online research guru Bob Berkman that offers strategies and tactics for dealing with the challenges faced by anyone trying to ferret out reliable information online. The book is packed with tips and techniques distilled from Berkman's years of experience, both as a searcher and as editor of The Information Advisor newsletter.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!