SEOIn Praise of the Skeptical Searcher

In Praise of the Skeptical Searcher

We all know that we can’t believe everything we read on the web—but what happens when a reliable search engine (like Google) serves up a number one result from a reliable publisher (like the U.S. Government) that’s out of date and inaccurate? Or when a bogus press release turns up in search results above more trustworthy information?

Today’s SearchDay article, A Skeptic’s Guide to Internet Research, reviews a new book by online research guru Bob Berkman that offers strategies and tactics for dealing with the challenges faced by anyone trying to ferret out reliable information online. The book is packed with tips and techniques distilled from Berkman’s years of experience, both as a searcher and as editor of The Information Advisor newsletter.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

9m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

11m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y