Some believe that clickfraud is a huge problem. Others, say it's around but manageable. Brian Morrisey's article: Click-Fraud Threat: 'Staggering' Or 'Overblown'? offers comments from both sides.
Stephen Messer, CEO of affiliate network provider LinkShare, on Dec. 13 told an investors conference in New York devoted to search marketing that click fraud is "rampant" and "staggering." He said it could wipe out ROI in search marketing in 2005. "It's probably the last big year for search before it blows open or people start looking for alternatives," he said.
While Andy says, "I think it exists, but it is overblown."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!