Some believe that clickfraud is a huge problem. Others, say it's around but manageable. Brian Morrisey's article: Click-Fraud Threat: 'Staggering' Or 'Overblown'? offers comments from both sides.
Stephen Messer, CEO of affiliate network provider LinkShare, on Dec. 13 told an investors conference in New York devoted to search marketing that click fraud is "rampant" and "staggering." He said it could wipe out ROI in search marketing in 2005. "It's probably the last big year for search before it blows open or people start looking for alternatives," he said.
While Andy says, "I think it exists, but it is overblown."
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!