Here's a trick question: When you're looking up a phone number, would you use a dictionary or an encyclopedia?
Neither? Good answer. But how often do you ask yourself whether you're using the appropriate search tool when you automatically fire up Google, Yahoo or Ask Jeeves looking for a fact or other type of "ready reference" information?
Today's SearchDay article, Searching for Quick Answers To Odd Questions, covers covers a number of specialized resources that offer quick, reliable answers to questions that might take you hours to find using a general purpose search engine.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!