Search marketing firm iProspect was acquired today by the UK-based Aegis Group and will become part of their Isobar digital network.
According to a report on the Revolution web site, Aegis paid about $50 million for iProspect.
Here's a list of some other notable acquisitions in the SEM space (it has been a very busy year):
+ 2004...24/7 Media Purchases Decide Interactive
+ 2004...Digital Impact Purchases Marketleap
+ 2004...Doubleclick Acquires Perfomics
+ 2003...aQuantive Acquires Go Toast
+ 2000...Web Side Results Acquired by 24/7 Media For $95 Million
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!