Patricia Fusco, one of the new SEM columnists at ClickZ, comes out swinging with an argument that if the firm you outsource SEO work to uses "black hat" techniques, they should get axed: Search Engine Spam? You're Fired! The caveat, of course, is this assumes you hired a firm and weren't aware they might use frowned-up techniques. Firing a firm that went aggressive with the search engines after they told you they would, or because you told them to do so, doesn't make much sense. You shouldn't have hired them in the first place!
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!