A recap and look ahead on the Google-Geico case, this time from MediaPost: Legal Threats Still Loom For Google. Geico pledges to fight on; Google feels vindicated. Interesting commentary on the consumer confusion evidence introduced and how the survey was found lacking in part because Google no longer allows terms that are trademarks to be used in ad copy, except by trademark owners.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.