Shari Thurow makes up a list of resolutions she'd like those in the SEM industry to adopt for this year over at ClickZ: SEM New Year's Resolutions. They include not focusing on positioning as a benchmark, being clearer with search marketing jargon and terminology, integrating search marketing into the design process, making statements based only on testing and verification, avoiding falling back on design excuses and following all search engine guidelines.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
