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Blogging: The Fortune Magazine Cover Story

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Days after the release of a report about the weblog explosion in the U.S., blogs are part of the new Fortune magazine cover story. You can read the full text of the article: Why You Can't Ignore Bloggers online. The print version of the article includes pictures of several well-known bloggers on the cover and throughout the article.

The story focuses on blogs from the perspective of a business person (aka the typical Fortune reader):

Freewheeling bloggers can boost your product—or destroy it. Either way, they've become a force business can't afford to ignore.

and includes mentions or quotes from many well-known bloggers and weblog software providers including:
+ Robert Scoble (Scobelizer)
+ Xeni Jardin, (BoingBoing)
Xeni's pic is also included in the web version.
+ Marissa Mayer and Jason Goldman (Google/Blogger)
+ Mena and Ben Trott (Six Apart)

Search tools Feedster and Technorati are also mentioned.

Note to Fortune: How about taking advantage of hypertext and creating links to the blogss and tools mentioned in the article?


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