SEO News

Former Enron CEO Using Paid Search Listings

by , Comments

Here's another use of paid listings by the legal industry.

AP is running a story today about how the legal team of former Enron CEO Ken Lay is using paid search engine listings (Yahoo | Google) to get people to visit his web site.

"I want people to understand Ken Lay's position," Lay's attorney Mike Ramsey said. "I said that if we were going to do a Web site at all, do it so people can find it..."Everybody has ADD when they get on the Net. If you're doing any kind of public relations, you've got to do sponsored links too," marketing consultant Joel Miller said."

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus