Google was the first search engine to index PDF files back in 2001. All of the other major search engines soon followed suit, and now it's not uncommon to see PDF files turning up in results for many types of queries.
Meanwhile, Adobe has repeatedly "enhanced" its free Acrobat reader, with each new version taking an ever-increasing amount of time to start up. To read PDF files found in search results, you must first endure a painful wait just for the bloated Acrobat reader to load. It's enough to make you want to avoid potentially useful information just because of a dreaded PDF label next to a search result.
No more. In today's SearchDay article Speeding Up Acrobat Reader, I review a nifty free utility that gooses the program into starting up in a flash. If you use Acrobat Reader even occasionally this cool utility is a must-have.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!