Can money be made in desktop search? Business Week's Ben Elgin offers his thoughts in a new article. He writes, "The money-making potential of desktop search is dubious in the short term. The various players haven't announced business blueprints, but it's likely that some will experiment with ways to cash in, such as placing relevant ads alongside search results." The complete article: Can Desktop Search Find Profits? is available here.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!