As some of you already know, I'm a librarian and come at web search with the background of a researcher. I've always monitored SEM to some degree but I've still got plenty to learn. Some of my education comes from reviewing sites and trying different resources aimed at web advertisers. Just the other day I was checking out the Google AdWords Keyword Tool. I tried various terms and was interested to see what terms it tossed back at me for the search term "Google." I had a chuckle when reviewing the list. Why? One of "expanded broad matches" was the term "pornking." I have a screen capture here.
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