Bloomberg looks at how Yahoo may announce higher profits due to international expansion, in Yahoo May Say Profit Doubled on International Advertising Sales. Exactly what's the primary driver is unclear. Overture expanded to Brazil, Canada and China in the fourth quarter, but most of its European activity happened last year. The article itself looks at display ads, the Yahoo purchase of the European Kelkoo shopping search engine and online auctions.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.