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Yahoo Profits To Rise On International Advertising

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Bloomberg looks at how Yahoo may announce higher profits due to international expansion, in Yahoo May Say Profit Doubled on International Advertising Sales. Exactly what's the primary driver is unclear. Overture expanded to Brazil, Canada and China in the fourth quarter, but most of its European activity happened last year. The article itself looks at display ads, the Yahoo purchase of the European Kelkoo shopping search engine and online auctions.


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