Bloomberg looks at how Yahoo may announce higher profits due to international expansion, in Yahoo May Say Profit Doubled on International Advertising Sales. Exactly what's the primary driver is unclear. Overture expanded to Brazil, Canada and China in the fourth quarter, but most of its European activity happened last year. The article itself looks at display ads, the Yahoo purchase of the European Kelkoo shopping search engine and online auctions.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!