Roomba Cleans Up With Search Engine Marketing from AdAge is a good read on how the makers of the Roomba automatic vacuum cleaner helped built their brand through search. The company became the seventh most popular brand name search on Google in 2004. The company didn't rely on search alone. Heavy TV and radio ads were run, with the assumption that this would drive consumers onto the web to do research. There, search-targeted ads awaited them.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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