IndustryAOL Search Playing with the Big Guns Now

AOL Search Playing with the Big Guns Now

AOL Search is rolling out some new enhancements to both its proprietary client software and to AOL Web Search as part of its relatively recent efforts to transform itself into a web portal. The new features are nothing revolutionary, but are useful and powerful, and effectively differentiate AOL Search from the other major players—including AOL Search partner Google.

Today’s SearchDay article, AOL Search: Playing In the Big Leagues Now, covers the new enhancements, including search personalization features, result clustering using Vivisimo technology and local search results drawn from (among other sources) a customized crawl of the web by FAST Search & Transfer.

Postscript: John Battelle also has a nice write-up over here: AOL Puts A Stake In The Ground

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y