On December 15th Google was victorious in a trademark-infringement lawsuit filed by GEICO in a U.S. Federal Court.
However, as Stefanie Olsen reports on News.com, it was a different story the next day for Google in France.
In a blow to Google's keyword-bidding engine, the French court ordered the company to stop linking ads to Le Meridien-trademarked terms by Monday or face a daily fine of $194 (150 euros). The company must also cease linking ads related to Le Meridien brands within 72 hours of whenever Le Meridien notifies it of listings in violation, or face a daily fine of 150 euros. Finally, Google must pay all court fees and a fine of $2,592 (2,000 euros). Google will appeal the decision.
More in the article: Google loses trademark dispute in France.
This is not the first time Google has been taken to court over trademark infringement issues in France.
+ In October 2003, Google was fined after losing a case filed by two travel agencies.
+ Also in October 2003, it was first reported that Louis Vuitton was suing Google. Google eventually was fined and told to stop the practice.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!