The Organized Shopping Blog puts some travel search engines to the test in Travel Search Engine Shootout - Las Vegas Strip Hotels. Conclusion? The results seemed virtually interchangeable from long-established players such as Expedia. Among new players, SideStep was more comprehensive than Kayak and Mobissimo. Advice for searchers? Check the official web site of a hotel you are considering, then try SideStep, Expedia or Orbitz to quickly see if there are better prices. "Bottom line, no one site has the best price every time," says the test.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.