As effective and popular as search marketing is, it's still often an afterthought, typically bolted on to other marketing efforts without much thought given to synergies or cross-promotional tactics. That's a mistake, and one that more and more companies are grappling with.
Today's SearchDay article, Integrating Search with Other Marketing, covers a recent Search Engine Strategies session where panelists offered recommendations for harmonizing search with other types of marketing, touching on budget, people and operational issues.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.