Postscript: The Google Vs. Le Meridien Revisited article for Search Engine Watch members takes a closer look at how the ruling does not completely forbid bidding on trademark terms but does highlight how bidding suggestion tools can make search engines more liable in such cases.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.