Postscript: The Google Vs. Le Meridien Revisited article for Search Engine Watch members takes a closer look at how the ruling does not completely forbid bidding on trademark terms but does highlight how bidding suggestion tools can make search engines more liable in such cases.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.