Postscript: The Google Vs. Le Meridien Revisited article for Search Engine Watch members takes a closer look at how the ruling does not completely forbid bidding on trademark terms but does highlight how bidding suggestion tools can make search engines more liable in such cases.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!