Pay-Per-Call gained even more momentum last week when AOL announced that they'll soon offer advertisers this service. An article by Michael Bazeley in the SJ Merc takes a look: AOL to try Ingenio's technology.
Though the pay-per-call concept is new, Ingenio is not. Founded in 1999 as Keen.com, the 90-person company developed technology that allows it to track and bill for phone call usage. Its first use of the technology was for an e-commerce Web site that allowed Web users to find professionals willing to offer phone advice in areas such as tax preparation and computer technical support.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!