Pay-Per-Call gained even more momentum last week when AOL announced that they'll soon offer advertisers this service. An article by Michael Bazeley in the SJ Merc takes a look: AOL to try Ingenio's technology.
Though the pay-per-call concept is new, Ingenio is not. Founded in 1999 as Keen.com, the 90-person company developed technology that allows it to track and bill for phone call usage. Its first use of the technology was for an e-commerce Web site that allowed Web users to find professionals willing to offer phone advice in areas such as tax preparation and computer technical support.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!