TV Week is reporting (subscription only) that Showtime, a cable TV network and Yahoo! have plans to announce a content and promtion deal. The news came during a panel discussion with Robert Greenblatt, president of entertainment at Showtime, at this week's NATPE (National Association of Television Programming Executives) conference.
He [Robert Greenblatt] was asked whether the network is considering previewing and promoting its shows over the Internet, similar to the way The WB premiered "Jack & Bobby" on AOL. Mr. Greenblatt said Showtime is going to do something "much bigger" with Yahoo...
Yesterday, we learned that Yahoo! has just leased space for a new media group office in LA and last week Danny blogged about and Yahoo! renewing a promo and product placement deal with the company that produces The Apprentice.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!