Gary wrote earlier about Yahoo forming a new Yahoo Media Group. Spotted via Gary Stein, here a Hollywood Reporter article TV vet Braun reveals what's next for content at Yahoo providing a Q&A with the new head of the group Lloyd Braun.
He discusses generally plans to develop internet content for Yahoo's vertical properties or what he says in the interview that he calls "channels." That's not a new name for these areas, of course. Portals have been calling their vertical areas "channels" for years, stretching back to Excite's formerly exciting days (see Welcome To SearchEngineLand).
Google comes up with this brief comment from Braun:
Google is now for me NBC, CBS and Fox all rolled into one.
Well, Google's more like one of those television channels. Yahoo's another, and MSN and AOL are others as well.
See also from the LA Times, Yahoo! embracing Hollywood scene and Yahoo! and Showtime: Something "Big" Coming Soon.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!
