Gary wrote earlier about Yahoo forming a new Yahoo Media Group. Spotted via Gary Stein, here a Hollywood Reporter article TV vet Braun reveals what's next for content at Yahoo providing a Q&A with the new head of the group Lloyd Braun.
He discusses generally plans to develop internet content for Yahoo's vertical properties or what he says in the interview that he calls "channels." That's not a new name for these areas, of course. Portals have been calling their vertical areas "channels" for years, stretching back to Excite's formerly exciting days (see Welcome To SearchEngineLand).
Google comes up with this brief comment from Braun:
Google is now for me NBC, CBS and Fox all rolled into one.
Well, Google's more like one of those television channels. Yahoo's another, and MSN and AOL are others as well.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.