Gary wrote earlier about Yahoo forming a new Yahoo Media Group. Spotted via Gary Stein, here a Hollywood Reporter article TV vet Braun reveals what's next for content at Yahoo providing a Q&A with the new head of the group Lloyd Braun.
He discusses generally plans to develop internet content for Yahoo's vertical properties or what he says in the interview that he calls "channels." That's not a new name for these areas, of course. Portals have been calling their vertical areas "channels" for years, stretching back to Excite's formerly exciting days (see Welcome To SearchEngineLand).
Google comes up with this brief comment from Braun:
Google is now for me NBC, CBS and Fox all rolled into one.
Well, Google's more like one of those television channels. Yahoo's another, and MSN and AOL are others as well.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!