A Reuters article: Apple Edges Google as Top Brand, reports that Apple is now the "most influential global brand" in a survey just released by Brandchannel. Google is now at number two on the Global list and North American lists. The complete results are posted here.
Largely based on functional attributes, which offer clarity in a complex field, Google is by no means invincible. It faces competition on many fronts including Yahoos Overture search engine and other solutions like Vivisimos Clusty, and MSN Desktop Search, all of which hope to build a better mousetrap.
Most Influential Brands
5. Al Jazeera
** A move down from the 2003 rankings
* A move up from the 2003 rankings
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!