SEO News

Yahoo Local & Product Placement On The Apprentice

by , Comments

How A Product Placement Strategy Works from AdAge looks in depth on how Yahoo is promoting its Yahoo Local service through The Apprentice television show.

Apparently, one episode last season got a ton of people to try searching at Yahoo for "apprentice ice cream," though it's unclear if the did this on Yahoo or Yahoo Local.

Yahoo Local is mentioned even more as part of the current series. How much for the placement? Yahoo's not saying. See also The OC Arrested By Ask Jeeves, Too for more on product placements in television for other search engines, albeit unpaid ones.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus