SEO News
Search

Yahoo Local & Product Placement On The Apprentice

author-default
by , Comments

How A Product Placement Strategy Works from AdAge looks in depth on how Yahoo is promoting its Yahoo Local service through The Apprentice television show.

Apparently, one episode last season got a ton of people to try searching at Yahoo for "apprentice ice cream," though it's unclear if the did this on Yahoo or Yahoo Local.

Yahoo Local is mentioned even more as part of the current series. How much for the placement? Yahoo's not saying. See also The OC Arrested By Ask Jeeves, Too for more on product placements in television for other search engines, albeit unpaid ones.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus