Botnets strangle Google Adwords campaigns from The Register looks at how bots might be used to generate views of ads on Google but not clicks. Why? A low clickthrough rate might get the ad disabled, making it easier for a competitor to then come in at a lower price.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.