Botnets strangle Google Adwords campaigns from The Register looks at how bots might be used to generate views of ads on Google but not clicks. Why? A low clickthrough rate might get the ad disabled, making it easier for a competitor to then come in at a lower price.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.