Nacho Hernandez, one of our forum moderators and a regular SES speaker, has preached for ages that the Hispanic market is a largely untapped one by search marketers. Gaining Web Site Traction With a Spanish Flare from MediaPost hands out some numbers to back the idea that online marketers need to be tapping into Hispanics. Meanwhile, also considering checking out hispaSEO -- a directory of SEM firms that deal with Spanish language web sites that was started at the end of last year. Also see our forum thread SearchInsider's "Gaining Web Site Traction With a Spanish Flare" to discuss that article, plus our SearchDay article from earlier this year, Search Marketing & the Spanish Speaking Internet.
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