Rating Super Bowl Advertisers From A Search Marketing Perspective
How did Super Bowl advertisers do in terms of ensuring they had a post-game search presence? Despite last
week’s big New York Times article looking at how search advertising has arrived in terms of Super Bowl advertisers and take up, search marketing firm Reprise Media
concluded efforts could have been better.
You’ll find a bit more from the Reprise press release. No actual scorecard is shown, however.
Postscript: A scorecard (PDF format) has now been posted, and Reprise talks a bit more on the survey in this blog post.
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