In Europe, Yahoo! aims to extend its communication, information and entertainment services from the desktop to any mobile device.
Current services include the mobilization of Yahoo! Mail, Yahoo! Messenger, the ability to compose SMS messages from the desktop, the latest finance and news information, plus a range of ring tones, videos, games, logos, and picture messages.
About two weeks ago, Yahoo! Local (U.S.) began offering a service that offers the user the ability to quickly send a Yahoo! Local entry (phone number, address) from their web browser to their cell phone or mobile device via SMS.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.