The New York Times article: About.com, Primedia's Web Venture, Is for Sale, alerts us to the fact that the About.com property is for sale but also that both Yahoo!, Google, AOL, and The New York Times are bidding to purchase the site.
Final bids must be received by today. According to The Times, the asking price is $350 million to $500 million.
About.com, bought by Primedia in October 2000 for $690 million in stock, was envisioned as a primary link among the company's many print publications, Web sites, newsletters and video programs. It offers a network of about 475 Web sites on a range of topics.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!