The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. What's more, key differences in approaches to bid management, the use of analytic tools, and other factors tends to tip the overall advantage in favor of sophisticated search marketers.
Today's SearchDay article, JupiterResearch: Most Search Marketers are Unsophisticated, covers a recent Search Engine Strategies conference panel where JupiterResearch shared its findings about the behavior, attitudes and success factors of both sophisticated and unsophisticated search marketers. It makes for an interesting—and somewhat controversial read.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!