The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. What's more, key differences in approaches to bid management, the use of analytic tools, and other factors tends to tip the overall advantage in favor of sophisticated search marketers.
Today's SearchDay article, JupiterResearch: Most Search Marketers are Unsophisticated, covers a recent Search Engine Strategies conference panel where JupiterResearch shared its findings about the behavior, attitudes and success factors of both sophisticated and unsophisticated search marketers. It makes for an interesting—and somewhat controversial read.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!