The LA Times has more on Yahoo's plans in Hollywood in the article: Yahoo Seeks Spotlight in Hollywood.
Countless dot-coms, including Yahoo, tried, and failed, to break into show business in the late 1990s. This time Yahoo has a running start: Over the last couple of years, the company -- which has 165 million users and $3 billion in annual advertising revenue -- has become a valuable partner in Hollywood, publicizing TV shows on its websites in cross-promotional deals with studios and producers.
Yahoo's ambitions are much bigger than that. The firm is experimenting with putting original entertainment on its sites and is trying to sell talent agents and producers on the idea of creating short, Internet-ready programs specifically for Yahoo.
For more on Yahoo! in Hollywood, we've recently blogged about:
+ Yahoo opening an office in Los Angeles
+ A Product Placement Deal with Mark Burnett Productions
+ Talk of something something "big" coming soon with Showtime Networks.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.