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More Press Attention Given to Clickfraud

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Clickfraud continues to get mainstream press attention. This time around, the AP's Michael Liedtke has the story, Click fraud looms as threat to search engine advertising growth.

Liedtke tells the story of online advertiser Tammy Harrison who says clickfraud cost her $100,000 in sales.

"Click fraud has gotten out of control," said Harrison, who sells computer software to doctors. "It's stealing money from my pocket. It's just as bad as someone walking into a store and taking a television."

The article also includes opinions from Chris Churchill at Fathom, Lisa Wehr at Oneupweb and many others. Churchill says that, "Click fraud exists, but it's mostly a big paranoia," while Wehr says, "Click fraud is like a big elephant standing in the middle of the living room. Everyone sees it and knows it's there, but no one is quite sure what to do about it."

About a month ago, Newsweek published a story about clickfraud.


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