Larry Page and Sergey Brin, the company's founders, had been experimenting with revisions to the Google logo for special events (in 1999, the first time they tried it, they added a "burning man" to the logo to let pals know they'd be at the Burning Man festival in Nevada for a few days). But Page and Brin were unhappy with the quality of the drawings they were getting from a freelancer. On one occasion, they asked Hwang, knowing that he was an art major, to redraw one of the submissions. He did and it was exactly what they were looking for.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.