DoubleClick in conjunction with comScore has released a new report today, Search Before the Purchase (6 pages; PDF), that looks at 12 weeks of pre-purchase search engine usage. Summary and methodology are available here.
The study, which analyzes pre-purchase search activity across four categories (Apparel, Computer Hardware, Sports & Fitness and Travel), showed that roughly half of all online shoppers conducted related research at a search engine before making an online purchase.
+ Many buyers complete their relevant search activity well in advance of purchase
+ The majority of pre-purchase search activity (both searches and clicks) involves generic terms
+ Branded terms dominate search activity closer to the purchase
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!