If you're interested in learning about the companies that provide Google, Yahoo, MSN, Mapquest and many others the data for their digital map services, a Newsweek article: It's the Road Now Taken, offers an overview of the two companies that provide most of the data, Navteq and Tele Atlas. You'll also read about the people who drive around updating each companies database.
Thanks to Directions for the tip.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!