This week, SearchDay has featured Search Engine Strategies reports covering panels that looked at the issue of search engine spam, focusing primarily on definitions and boundaries. In today's SearchDay article guest writer Andrew Goodman offers his own inimitible view of the "White Hat, Black Hat and Lots of Gray" panel, where prominent search engine optimization professionals faced off with one another over the spam issue.
Goodman, no slouch himself when it comes to crackerjack search engine marketing, also has the distinction of being a one-time university professor as concerned with philosophical issues as much as tactics. Read on in Search Engine Showdown: Black Hats vs. White Hats at SES for Andrew's take on the panel, in which he covers the session and adds his own sharp-witted commentary to this controversial and complex topic.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!