This week, SearchDay has featured Search Engine Strategies reports covering panels that looked at the issue of search engine spam, focusing primarily on definitions and boundaries. In today's SearchDay article guest writer Andrew Goodman offers his own inimitible view of the "White Hat, Black Hat and Lots of Gray" panel, where prominent search engine optimization professionals faced off with one another over the spam issue.
Goodman, no slouch himself when it comes to crackerjack search engine marketing, also has the distinction of being a one-time university professor as concerned with philosophical issues as much as tactics. Read on in Search Engine Showdown: Black Hats vs. White Hats at SES for Andrew's take on the panel, in which he covers the session and adds his own sharp-witted commentary to this controversial and complex topic.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.