The bidding is over and the winner has been named. Word this afternoon that The NY Times will become the new owner of About.com. The Times will pay Primedia $410 million in cash. About.com was purchased by Primedia in 2000 for $610 million in stock. Earlier this month we linked to an article that said Yahoo, Google, and AOL were also bidding for About.com. More in the Marketwatch.com article: New York Times to buy About.com.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!