Trying to understand activity at your web site? Know what converts, what search engines send you traffic, links that are valuable? Mining this information is all part of web analytics -- and that industry just gained a new trade group to spread news and information about the field. The Web Analytics Association provides more information at its web site. See also this ClickZ story: Web Analytics Trade Group Formed. Want to discuss? Visit our forum thread, Web Analytics Association (WAA) Trade Group Formed.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.