Trying to understand activity at your web site? Know what converts, what search engines send you traffic, links that are valuable? Mining this information is all part of web analytics -- and that industry just gained a new trade group to spread news and information about the field. The Web Analytics Association provides more information at its web site. See also this ClickZ story: Web Analytics Trade Group Formed. Want to discuss? Visit our forum thread, Web Analytics Association (WAA) Trade Group Formed.
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