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SEMPO Stats On Click Fraud; Most Worried, Many Confirm A Problem

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SEMPO has released stats about click fraud drawn from the The State of Search Engine Marketing 2004 survey it released in December. For Search Engine Watch members, the Click Fraud A Worry For Most; Confirmed Problem For Many I've posted dissects the numbers in a series of charts.

Overall, the stats show that concern over the issue far outweighs those who have seriously tracked it happening. However, a significant number have tracked and found it to be a problem. Key breakouts:

  • Most marketers -- between 36 to 58 percent -- said they're worried about click fraud but haven't really tracked it much.
     
  • About one-third of SEM firms/agencies and small marketers report click fraud as a confirmed "moderate" or "significant" problem.
     
  • Only 15 percent of big marketers report it as a confirmed problem, with my speculation in the article above being that this is because so far, they haven't found it worth the time to track more closely.
     
  • Only a minority of search marketers, in the range of 23-33 percent, say they aren't concerned about click fraud.

For more on this topic, see the Search Ads: Clickfraud area of Search Topics, available to Search Engine Watch members. If you're attending Search Engine Strategies New York next week, also be sure to check out the Click Fraud: A Legal Look session.

Also check out this recent ClickZ article, Click Fraud: What It Is, How to Fight It, looking at some causes and confusion over click fraud.


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