Lurking in the shadowy regions of the web are all manner of scoundrels bent on promoting their web sites at the expense of others, not by aggressive search optimization but through outright theft or fraud. Stealing web site code, running a search advertising campaign using someone else's registered trademark and fraudulently clicking the paid links of competitors to illicitly drive up their costs are just a few of the dodgy methods favored by these unsavory charlatans.
In today's SearchDay article, Search Engines and Legal Issues, guest writer Grant Crowell covers a recent Search Engine Strategies panel that examined a number questionable search marketing practices, as well as the tactics available to site owners and web marketers to combat these forms of online chicanery.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!