Lurking in the shadowy regions of the web are all manner of scoundrels bent on promoting their web sites at the expense of others, not by aggressive search optimization but through outright theft or fraud. Stealing web site code, running a search advertising campaign using someone else's registered trademark and fraudulently clicking the paid links of competitors to illicitly drive up their costs are just a few of the dodgy methods favored by these unsavory charlatans.
In today's SearchDay article, Search Engines and Legal Issues, guest writer Grant Crowell covers a recent Search Engine Strategies panel that examined a number questionable search marketing practices, as well as the tactics available to site owners and web marketers to combat these forms of online chicanery.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!