Lurking in the shadowy regions of the web are all manner of scoundrels bent on promoting their web sites at the expense of others, not by aggressive search optimization but through outright theft or fraud. Stealing web site code, running a search advertising campaign using someone else's registered trademark and fraudulently clicking the paid links of competitors to illicitly drive up their costs are just a few of the dodgy methods favored by these unsavory charlatans.
In today's SearchDay article, Search Engines and Legal Issues, guest writer Grant Crowell covers a recent Search Engine Strategies panel that examined a number questionable search marketing practices, as well as the tactics available to site owners and web marketers to combat these forms of online chicanery.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!