Pay per click advertising campaigns are great, if you have a web site with a landing page, product offerings and other meaningful information for consumers. For advertisers that don't have a web site, however, there's little incentive to participate in a paid search campaign.
Until recently, that is. The past year has seen the emergence of a new type of paid search advertising program that doesn't require merchants or service providers to have an online presence. In Tuesday's SearchDay article, Pay-Per-Call: A New Avenue for Search Marketers, guest writer Heather Lloyd-Martin covers a recent Search Engine Strategies panel where the pioneers of this new marketing format talked about how it works, and why it's particularly appealing to the millions of local advertisers that don't have a web site.
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!