Pay per click advertising campaigns are great, if you have a web site with a landing page, product offerings and other meaningful information for consumers. For advertisers that don't have a web site, however, there's little incentive to participate in a paid search campaign.
Until recently, that is. The past year has seen the emergence of a new type of paid search advertising program that doesn't require merchants or service providers to have an online presence. In Tuesday's SearchDay article, Pay-Per-Call: A New Avenue for Search Marketers, guest writer Heather Lloyd-Martin covers a recent Search Engine Strategies panel where the pioneers of this new marketing format talked about how it works, and why it's particularly appealing to the millions of local advertisers that don't have a web site.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!