You'd think that well-known brands would have an advantage in search engines. After all, if you're searching for a Hilton hotel or the official web site of the actor Jude Law, these sites are not only "obvious" but should have reasonably good link popularity and other factors recognized by search engines.
That's true, but name brands also often hire affiliates to promote their web sites. And sometimes, these affiliates are so good at search engine optimization that they displace the official site of the brand itself. Brands are also magnets for spammers, who use brand names to lure searchers to their own sites.
The solution? A specialized search tool dedicated solely to brands. Today's SearchDay article, A Search Tool for Name Brands, covers VisioBrand, a vertical tool that's focused solely on the official web sites of major brands throughout the world.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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