It looks like Accenture is joining IBM's WebFountain, Intelliseek and others in monitoring buzz and reputation from the web and blogosphere.
The Canada.com article: Net searcher has its ears to the blog, provides background about a prototype reputation/blogosphere buzz sevice called "Online Search" from Accenture's Tech Lab in Palo Alto.
"If you're a political adviser and a scandal appears, you want to correct errors quickly, without inflating the scandal. If you're a company, you need to gauge when a rumour about your product is large enough that you must respond, (and) shut up the moment it starts to fade," said Gary Boone, a machine learning expert and group leader on the search project. In the demonstration engine searches are refreshed daily; but the system could easily be tweaked to capture near-instant monitoring of stocks, Boone said.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!