SEO News

Keyword Search Prices Drop Two Percent

by , Comments

A new Fathom report was released today and shows that keyword prices dropped two percent last month.

Despite the overall decrease, the mortgage-finance category again rose three percent from $4.93 to $5.10...The telecom-broadband sector prices also rose three percent from $1.67 to $1.72...Since January, the consumer retail and services categories dropped considerably by 12 percent and 19 percent respectively from January levels...Keyword prices in other verticals decreased by more modest amounts. Automotive keyword prices dropped four percent from $1.34 on average to $1.28; travel prices dropped by eight percent reflecting the post-holiday season...

More numbers and a chart are available here.

The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus