Two years ago, Tara Calishain and Rael Dornfest broke into the New York Times list of top ten business paperbacks with Google Hacks, a remarkable feat for a book dedicated to the geekier aspects of writing programs to exploit Google's open-access architecture.
They've now released a second edition of the book, and it's well worth a read. Today's SearchDay article, Newer, Fresher Google Hacks, reviews the new edition and lays out the reasons why the book is an essential addition to the library of searchers, marketers or programmers who are frequent users of the search engine.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.