Two years ago, Tara Calishain and Rael Dornfest broke into the New York Times list of top ten business paperbacks with Google Hacks, a remarkable feat for a book dedicated to the geekier aspects of writing programs to exploit Google's open-access architecture.
They've now released a second edition of the book, and it's well worth a read. Today's SearchDay article, Newer, Fresher Google Hacks, reviews the new edition and lays out the reasons why the book is an essential addition to the library of searchers, marketers or programmers who are frequent users of the search engine.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!